Jane Neo, Co-founder at KeaBabies

Certified Since 2021


  • Sleep Consultant

About Me

Jane is a Certified Pediatric Sleep Consultant, a Professional Babywearing Educator and the tenacious creative behind the KeaBabies brand. As a rookie mom back in 2016, she had a hard time finding baby and maternity products that she could trust, gentle for the baby, and did not break the bank, which led her to co-founding the brand together with her husband in 2017. KeaBabies has now grown into an international baby and maternity lifestyle brand. As the Co-founder and Chief Brand Officer, Jane is very much involved in product research, design, and testing. She makes it a point to handpick the best sustainable materials and, working with experts to passionately create products that are safe, versatile and budget-friendly, backing everything up with data. Jane’s wish is for every household to own at least one KeaBabies product. Her heart blooms witnessing her customers moving on to be second-time parents. Today, she is living her purpose every single day, spreading inspiration to build strong parent-child bonds, and creating wonderful moments together.