How to Grow Your Sleep Consulting Business
If you’re a first-time business owner, you’ve likely come to the age-old question: Now that I’ve started this thing… How do I grow it? Boosting your income and scaling your business can go in many different directions—all depending on what kind of business you want to run. If you’re wondering how to grow your sleep consulting business, I’ll give you the advice I give all of my students… Keep learning!
I’m a massive advocate for continued learning. I’ve been through my fair share of schooling (I was an RN for many years before becoming a business owner), and I believe that education is the cornerstone of a profitable business and successful business owner.
Here are some additional avenues you can choose to grow your sleep consulting business. Because expanding your services = expanding your client base!
The Babies Will Grow: Get A Potty Training Consultant Certification
One of the easiest ways to grow your business is by offering multiple services to your existing clientele.
Your clients aren’t always going to need you for sleep training (that’s kinda the point). But, if you expand your education and training, you can continue working with those clients for potty training.
Since you’ve already established trusting relationships with your sleep consulting clients, why not offer them additional support when they need help with potty training?
It’s a no-brainer progression. And, it’s easy to reach out to people you have already worked for. A simple follow-up email when their child turns 2 can keep you top-of-mind. For instance, just let them know: “Hey! I know little Josie is about to turn 2! I’m also certified to help with potty training if you ever need anything!” This seamless transition keeps clients returning to you, boosting your bookings and income without requiring substantial changes to your work hours.
Expand Your Clientele: Special Needs Certification
There is a growing demand for sleep consultants trained to handle special needs, such as ADHD or autism.
Parents of children with special needs often struggle to find qualified consultants who understand their unique challenges. By getting a Special Needs Certification, you not only differentiate yourself in the market but also provide essential, empathetic support to a community that is all-too-often underserved.
This certificate can attract a new segment of clients without drastically altering your current services. It a parent of an autistic child sees your specialized training, you might be one of the very few sleep consulting offering services specifically for their child’s needs. They’re looking to you for expert advice and trusting you with their child’s sleep needs.
Niche Down: Become a Newborn Sleep Specialist
Newborn parenting is exhausting, and many parents would love support in nurturing healthy sleep habits from the start.
But, so many parents are misguided when it comes to newborns – thinking there’s nothing to be done about their sleep patterns. With a Newborn Sleep Specialist Certification, you can learn the gentle, safe, and effective techniques that build bonds rather than break them. You’ll be equipped to address specific concerns of newborn parents, making your services particularly attractive.
P.S. With the IPSP Newborn Sleep Specialist Certification, you receive a copyright-free newborn sleep plan ready to use, making is super easy to incorporate into your existing services.
How to Grow Your Sleep Consulting Business: The Best Option
Many of our students at IPSP have decided to go all in on their businesses, specializing in all three of these areas.
They have all seen massive growth since getting certified in these 3 areas (because clients start SWARMING when they see an educated, certified, and multi-disciplinary sleep specialist, trust me).
At IPSP, we offer the Business Growth Bundle. It’s not just a set of courses, it’s a pathway to secure that increase in income and expansion in your client base. Usually, the three courses are $2,175— but the bundle costs way less. Many of our students end up getting a return on their money within one month of taking clients.
Check out the Business Growth Bundle HERE!
Each course can be completed entirely at your own pace, which means you can fit them into your schedule without facing overwhelm. Each of these certifications allows you to tap into a whole new market segment, making your business not just profitable, but resilient.
If you’re looking to embrace change and watch your business grow, check out the bundle now! You have the potential to turn existing clients into repeat clients, and attract a new base effortlessly.
As with all of my courses, I’ll be there to support you every step of the way, making sure your new services are as impactful as possible.
Save money and gain the tools needed to elevate your business. I can’t wait to see how these new certifications help your business flourish! Learn about the bundle here! And, want to learn more about how to grow your sleep consulting business? Check out my blog.
