Give New Moms The Thing They’re Asking For Most: Sleep
And how to use the BeHerVillage registry to do it
As sleep experts, you know that in order for moms and dads (and the rest of the house) to get adequate sleep, the baby needs to sleep. And if the baby isn’t sleeping, someone needs to be caring for the baby so at least one parent can get some desperately needed rest. You know from your experience with your own children and clients that the first months of having a brand new baby is hard– even if both parents are miraculously getting 8hrs of sleep each night… but let’s be honest, they’re not getting 8hrs of sleep each night. A lack of sleep just makes EVERYTHING feel harder. It’s harder to think, harder to plan, harder to parent, harder to make choices, harder to move, harder to eat well, etc. on top of learning how to care for a newborn.
You help babies and families find a rhythm– for eating, resting and coexisting peacefully. You have the skills and they key to help them have more restful nights and establish great sleep habits. And wouldn’t it be nice to help these families and babies understand their unique needs and create a game plan BEFORE everyone is sleep deprived to the point where nobody can function.
But how do you reach the folks who might not even know that they need you? And reach them before they’re in crisis?
Understanding the nature of newborn sleep and how it all ties in with a family’s current life is hard to do prior to bringing a baby home, so it might be trickier to convince potential clients of your services in the weeks and months before their baby arrives. Here are a few ways to talk to those parents so they know exactly what to expect and who to call when they’ve seen too many 2am-4am wake windows and inconsistent naps.
1. Word of mouth:
Let your well-rested former clients connect you to their pregnant friends!
2. Talk to random pregnant folks in your area:
Okay we don’t actually advise this. Most pregnant moms are already experiencing an influx of comments and advice from strangers, and no matter how well intended your message is, it’s likely to be poorly received.
3. Join the BeHerVillage Registry Guide
BeHerVillage.com is a gift registry where new parents can register for support services like birth doulas and sleep consultants. Being listed on the registry guide will let the expectant parents in your area know who you are and what you do. The average mom spends dozens of hours on her registry, ensuring her choices will positively impact her, her family and her baby. While she builds her registry she’s definitely thinking about baby sleep. Joining the registry guide is the perfect place for expectant moms to find your services!
How does the BeHerVillage Registry Guide work?
As a sleep expert, joining the registry guide is a fantastic way to connect with expectant moms nearby. It’s like your personal spotlight in a directory full of amazing services geared towards moms-to-be as they gear up for birth and the postpartum period. If a mom is making sleep a priority for herself and her baby or is just curious about what’s out there, she’ll find your listing and can dive into what you offer.
- Create your listing at BeHerVillage.com/partners
- Choose your plan
- Complete your profile
- Let the moms come find you and put YOU onto their registry!
*BeHerVillage won’t mess with your current business flow at all, you’re still in charge of your own scheduling and payments.
Moms are asking for sleep, and you can be the one to save the day.
Being passionate about sleep for new parents and their babies means you’re not just a service provider– you’re a beacon of hope for the parents struggling to get good rest. Connecting with moms before they’re in crisis means you get to offer sleep solutions before major problems arise. Creating a BeHerVillage provider profile is a great way to connect with the moms who are looking for you and help more families get better sleep!
